BRAND BUILDERS

We solve marketing problems, helping clients reach and engage their most viable prospects. Our work motivates people to take action.

OUR WORK

Our professionals each have over 20 years of wisdom acquired in corporate marketing and ad agency arenas. We offer a full range of integrated marketing communication services. We specialize in:

Brand Strategy

We utilize our Brand Tracker™ to assess and reinvent brands, helping clients present their organization in a new light.

Nonprofit Campaigns

Our work reaches the emotional and rational sides of the brain. Connecting donors and volunteers with the cause.

Social Media

Developing branded content that resonates and forms relationships with clients and donors is essential. From social channel builds to daily posts, we get you noticed.

Website Design

We build flexible, intuitive websites that align with your vision of the business. Our team is along for the build and isn’t going anywhere.

Podcasting & Video

Content creation from interviews humanizes a business, capturing ideas that can be leveraged to other platforms. Turnkey podcasts and video stories are what we deliver.

Logo Design

A logo is not a brand, it’s part of your overall identity. We design custom logos based on research, market approach and brand tone of voice.

WHO WE ARE

Wisdom Bridge Marketing is led by a core team of marketing communications professionals with decades of proven experience. Our consultant network extends throughout the United States, and includes experts in social media, videography, printing, direct mail, public relations, trade shows and event marketing. We bring together a team of A-level talent to deliver the highest quality results.

Jack Macholl,
President & Founder

After spending decades honing the marketing craft in corporate marketing director roles, Jack founded Wisdom Bridge Marketing in 2004. As a consultant, he has served as an advisor on strategic planning and brand communication programs for a diverse list of clients in financial services, healthcare, non-profit, government, and professional associations.

He also worked as a faculty member of the School of Communications at Roosevelt University in Chicago from 1995-2006 in both adjunct and visiting assistant professor roles.

Mark DesJardins,
Creative Director

A true “Renaissance man” of the design world, Mark DesJardins is able to sketch a concept or shoot a photo, converting it to creative that moves the needle for clients. With over 30-years of experience as a creative director and graphic design professional, he brings a strong sensibility and unbridled enthusiasm to client assignments.

Mark’s expertise includes work produced for world-class manufacturers in sporting goods, power tools and home improvement. He knows how get consumer goods noticed and sold. He has produced award winning design for print projects and brand campaigns.

Silverwarre,
Website Design Partner

Curt is a 30 year veteran of the Chicagoland design community. He serves our clients with a combination of graphic design and website development talents.

His extensive background in website design includes coding and mastery of many website platforms. He has created websites for numerous clients in the non-profit, e-commerce, municipal and entertainment sectors.

CLIENT EXPERIENCE

FINANCIAL SERVICES

Allstate
Cornerstone National Bank
Downers Grove National Bank
FBOP Banks
First Chicago Bank & Trust
Harris Bank
Hometown National Bank
Labe Bank
Moneris Solutions
Peoples Bank of Arlington Heights
PeopleFirst Bank Joliet

 

EDUCATION

Pivot Point Academy

BUSINESS TO BUSINESS
Packaging/Trade Show

A&A Paving Contractors
Ad Tech-Pro Touch Calk System
Dupli-Group
Lenzip
Wilson Sporting Goods

 

BUSINESS TO CONSUMER

Bernina
Classic Oak Designs
Cosentino’s Auto
Joffrey Ballet
Key Mortgage
Stangel Realty

PROFESSIONAL ASSOCIATIONS

American Hospital Association
Arlington Heights Chamber of Commerce
Center for Healthcare Governance
National Insurance Crime Bureau
Portland Cement Association

 

GOVERNMENT

City of North Chicago
City of Markham
Niles Township
New Trier Township
Northfield Township

Village of Antioch

Village of Long Grove

Village of River Forest

 

 

WELLNESS & FITNESS

Dr. Joseph P. Barry, D.D.S.
First Health Associates
Tiger Dog Yoga

 

NONPROFIT

Autism Society of Illinois
Barrington Area Council on Aging
CURE Epilepsy
Elderwerks
Fair
Hope Foundation
One Hope United

Saint Leonard’s Ministries
Shriners Hospitals for Children

SEASONED
STORYTELLERS

To connect with potential customers, donors or constituents, people must understand your brand and develop trust in your expertise. Our team has worked in a variety of fields, providing experience and fresh ideas to help clients tell stories that resonate.

Telling stories that engage people and motivate them to action require a connection with the heart and mind. A video series we created for the Shriners Hospitals for Children provides an overview on the child’s situation or physical challenge they are facing. Introducing a donor who was moved by meeting a patient and getting to know them builds interest.

Covering the type of care and length of treatment (often a decade or longer), provides context for the complexity and extraordinary expense involved with treating each child, regardless of the family’s ability to pay.

Connecting the emotional and rational “dots” often inspires others to learn more about the wonderful work being done at the hospitals throughout North America. These videos serve as useful tools for donor development officers as they share the SHC story with prospective benefactors.

We Stay For the Duration

Many business owners feel consultants write a plan and walk away. Our team believes in rolling up the sleeves and finishing the job. We pride ourselves in working alongside clients, carefully analyzing business objectives and providing useable marketing strategy. We help you determine the best ways to reach and engage the most viable prospects, motivating them to take action.

From one-off projects to complete campaigns we’re with you for the duration.

OUR PROCESS

We Solve Marketing Problems

Today many tout “5-easy steps,” or a “magic app” that solves all your marketing problems. Fact is, it’s simply not that easy. Effective communication can only be developed with a thorough understanding of the issues or opportunities at hand.

We Listen

Our job is to help you solve the marketing challenges your organization faces. We do that by developing a comprehensive strategy and tactical communications plan to address them. We approach client engagements with an open mind, asking many questions- we listen.

Brand Tracker™

Our intake system is a series of strategic questions that help us understand your organization and competitive dynamics. We meet and do a deep dive session that pinpoints key strategic issues and objectives you wish to achieve.

We Act

The seasoned professionals at Wisdom Bridge will help you determine the most cost-effective ways to achieve your business objectives. Simply put, we don’t write a plan and walk away. We’re in for the long haul.

Let’s Begin the Journey

We want to be the agency that tells your story. The process starts now; let’s connect. To schedule a consultation, phone (847) 834-0180 or email us.

CREATIVITY THAT MOTIVATES

Time constraints and a flood of information cloud consumer decision making. We help clients build awareness, earn trust and win new relationships.

Award winning Design

In addition to compelling articles, professional graphic design and typography treatments illustrate the stories being told. In 2016 we redesigned the New Trier Township Courier from a template, 2-color newsletter to an 8-page magazine style layout. The client wanted to convey the community strengthening work being performed in a highly professional manner. This quarterly publication mailed to over 21,000 households received the Mighty Message Award from the Township Officials of Illinois in November of 2018.

Let’s Connect

Wisdom Bridge Marketing
P.O. Box 165
Golf, IL 60029
(847) 834-0180