| Client Type |
|
Community bank, Joliet / Shorewood, IL
|
| |
|
Objectives |
Expand brand awareness.
Growth of market share in Will County, IL
|
| |
|
Marketing Strategy
|
|
Assist bank management with strategic planning, creative messaging, copywriting and event/public relations for new Shorewood branch office. |
| |
|
Media Utilized
|
Radio
Local newspapers
Sales collateral material
Direct mail
Public Relations
Event marketing
|
| |
|
Results
|
The bank enjoyed significant local publicity from the grand opening activities and brand advertising strategies.
Awareness levels, deposits and commercial relationships continue to increase.
|
|
|
|
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