| Client Type |
|
Not-for-profit, 22-hospital network in North America
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|
Objectives |
Expand knowledge of donor development initiatives through focused internal communications
Help leadership build long-term brand strategies for internal and external audiences
Rejuvenate donor recognition program through professionally produced communications
Develop internal training and donor development educational materials
Build an intranet-based communications portal and content for all internal audiences from executive to volunteer
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| |
|
Marketing Strategy
|
Build consistent, themed internal messaging
Help hospital and fraternal leadership articulate their brand strategy "story" for agency partners
Manage communications planning to connect passionate donors with the hospitals' mission of helping children in need of specialized medical care
Engage internal audiences in the mission through a variety of integrated communications techniques
Develop market segmentation strategies and communications for major/planned giving initiative
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Media Utilized
|
e-mail
Postal Mail
Electronic media
Collateral material
Presentations and educational materials
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| |
|
Results
|
National Director of Donor Development has now successfully positioned an internal campaign message with all constituencies through a precision campaign
Strategic planning and infrastructure work is underway with external partners on a North American hospital brand campaign
Work continues on a variety of donor development and acknowledgement programs that are displaying growth despite the slowly healing economy
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