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Pivot Point International is an Evanston, Illinois based international cosmetology academy with a presence in more than 70 countries. They provide educational solutions to some of the industry's top salons and produce over 50,000 graduates worldwide each year.
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Objectives |
Increase the U.S. student population
Increase market share in educational products and training kits
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Marketing Strategy
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Identify key post-high school populations for target marketing
Reconnect with Pivot Point alumni for continuing education and student referrals
Understand the competition thoroughly and offer superior curriculum
Develop a drive-to-web marketing strategy through traditional and electronic media
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Media/Services Utilized
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Strategic planning meetings
Market research
Return on marketing analysis
Media planning
Creative Services - magazine ad series
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Results
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The client enjoyed web traffic and prospective student inquires that shattered expectations in the first 90 days.
Academy leadership worked with Wisdom Bridge Marketing to co-author a 3-year strategic plan which is in place.
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