Client Type Community bank, Arlington Heights, Illinois   Objectives Grow the bank's deposit base   Expand brand awareness   Marketing Strategy Develop unique brand creative and targeted promotional materials to achieve market recognition and growth goals.   Media Utilized Local newspapers   Direct mail   A custom designed calendar featuring a local artist   Results The bank enjoyed significant local recognition from the calendar and local brand advertising initiatives.   Deposit base is growing and awareness levels continue to rise.   Client Comments " Chuck and Jack have worked closely with us to develop sound strategies. Their creative is solid and they are great people to work with. " ---Frank Appleby, President, Peoples' Bank

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