| Client Type |
|
Electronic Payment Processor
|
| |
|
Objectives |
Expand electronic payment processing market share within key niche markets and
through our partnerships.
Secure appointments for sales force and attract visitors to various conferences
and trade shows. |
| |
|
Marketing Strategy
|
Clearly convey Moneris' value proposition to partners and key niche markets throughout the U.S.
Customized copy and creative message strategy that addresses key concerns of niche markets
|
| |
|
Media Utilized
|
Sales collateral
Brand identity brochures
Direct mail pieces
Trade magazine ads
|
| |
|
Results
|
|
Moneris continues to expand its presence and enter new niche markets each year. Wisdom Bridge continues to advise the client and provide winning creative strategies that secure qualified leads for the Moneris sales force.
|
| |
|
Client Comments
|
|
"Wisdom Bridge has assisted us since 2004 with objective viewpoints on marketing
strategy. Their creative concepts have helped Moneris forge a new, bold
communications direction as we grow our U.S. market share." ---Donna Niemann, Sr. Marketing Manager Emerging Markets, Moneris Solutions
|
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