| Client Type |
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A leading manufacturer of zippers, Lenzip has served clients since 1946. Lenzip provides zippers to companies in over 40 industries for every commercial and industrial need.
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Objectives |
Develop enhanced awareness through new creative as part of a brand transformation
Increase sales through clear concise marketing communications
Drive traffic to the client's new web site
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Marketing Strategy
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Targeted communications to vertical markets
Development of advertising and sales collateral that conveys value proposition
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Media Utilized
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Direct mail
Specialty trade publications
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Results
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Lenzip is a new client Summer '09; we'll have more success stories for '09 and '10.
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