| Client Type |
|
One of the world's renowned dance companies, the Joffrey Ballet has been part of Chicago's cultural scene since 1956.
|
| |
|
Objectives |
Increase subscriber base
Improve patron retention percentage
|
| |
|
Marketing Strategy
|
Conversion of single ticket purchasers to subscribers
Increase communication levels and subscriber engagement through targeted communications
Identify likely subscriber prospects
|
| |
|
Media/Services Utilized
|
Strategic planning meetings
Return on marketing analysis
Mailing list strategy and procurement
Copywriting and creative counsel
Retention planning
|
| |
|
Results
|
|
Wisdom Bridge consultants are presently working with the client to achieve their subscription goals.
|
| |
|
Client Comments
|
|
"Wisdom Bridge has helped us with an outside-in, objective point of view. Their ROI analysis and fine tuning of our target markets have helped us manage our marketing budget carefully in these challenging times." ---Elizabeth Burnham, VP Director of Marketing and Public Relations
|
