Wisdom Bridge Marketing

HOMETOWN NATIONAL BANKS

Client Type
Community Bank, central Illinois and Will County (Joliet)

Objectives
Rebrand the parent bank locations in LaSalle/Peru Illinois

Launch the Hometown brand in Will County, IL (Joliet)

Marketing Strategy
Build swift brand recognition

Clearly convey the bank’s value proposition-real service from local people who are on their side

Create a complete tactical brand marketing plan

Manage media planning

Media Utilized
Logo + graphic standards development

Print: Local and business publications

Free standing inserts

Sales collateral: brochures and "sell sheets"

Radio: local, :60 second spots

Results
Client experienced a seamless transition and a successful brand launch in Joliet.

Client Comments
" Wisdom Bridge worked with us from the inception to the Hometown launch. They are valued business partners we would recommend. " ---Michael Reardon, President, Hometown National Bank

Rollover a number to preview samples and click for a closer look

Newspaper
Insert
Magazine
Ad
Outdoor
Signage
Brochure

Print
Ad
Print
Ad
Print
Ad
Print
Ad

Radio
Spot


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