| Client Type |
|
Integrative and Complimentary Medical Practice, Arlington Heights, IL
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| |
|
Objectives |
Expand awareness of practice and new physicians that have joined.
Establish relationships with new patients
Offer a weight loss challenge program to area businesses as an employee camaraderie building, self-improvement initiative
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Marketing Strategy
|
Targeted list development and communication strategy to reach key local business contacts
Develop brand awareness for the practice through IMC principles- formal brand building effort via several mediums concurrently
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Media Utilized
|
Sales collateral material
Direct mail
Database segmentation
E-blasts
Public Relations
Event marketing
Patient newsletter (electronic and paper versions)
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Results
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The practice has recently added three new practitioners and is in-progress on integrated marketing programs. |
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