| Client Type |
|
Multi-bank holding company with member banks in Illinois, Texas, California and Arizona
|
| |
|
Objectives |
|
Provide expanded phone banking convenience for retail and business clients
|
| |
|
Marketing Strategy
|
|
Develop a unique service name and logo that attracts client attention to the enhanced phone banking system.
|
| |
|
Media Utilized
|
Brochure
Wallet cards
Point of Purchase
Web banners
|
| |
|
Results
|
|
The bank successfully launched the "Speed Banking" service in 2007. All member banks are using the material to add value to client relationships.
|
;){kind=logo}
;){kind=small}
