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Community Bank, Du Page County, Illinois
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Objectives |
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Assist the bank in attaining its deposit growth objectives, particularly time deposits (CDs).
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Marketing Strategy
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Rate plays versus brisk local competition- super regional and other local community banks.
Convey the offer, convince consumer and secure quick action.
Wisdom Bridge manages local and regional flight print media buys.
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Media Utilized
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Major Regional (daily) newspapers
Local (weekly) newspapers
Direct Mail
Point of purchase signage
Window banners
Back light branch window display boxes
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Client Comments
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" Wisdom Bridge continues to help the bank reach its growth objectives with high-impact creative and carefully placed media. --- Al Harker, President "
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