DOWNERS GROVE NATIONAL BANK

Client Type
Community Bank, Du Page County, Illinois
 
Objectives
Assist the bank in attaining its deposit growth objectives, particularly time deposits (CDs).
 
Marketing Strategy
Rate plays versus brisk local competition- super regional and other local community banks.
 
Convey the offer, convince consumer and secure quick action.
 
Wisdom Bridge manages local and regional flight print media buys.
 
Media Utilized
Major Regional (daily) newspapers
 
Local (weekly) newspapers
 
Direct Mail
 
Point of purchase signage
 
Window banners
 
Back light branch window display boxes
 
Client Comments
" Wisdom Bridge continues to help the bank reach its growth objectives with high-impact creative and carefully placed media. --- Al Harker, President "
 


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