| Client Type |
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A not-for-profit 501(C)(3) organization.
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Objectives |
Expand awareness of the resources ASI offers to families and professionals throughout Illinois
Secure renewals of ASI memberships
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Marketing Strategy
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Develop a direct mail piece that reemphasizes membership benefits and seeks immediate renewal.
Create a layout with succinct copy that makes it quick and easy to respond
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Media Utilized
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Direct mail piece with fold-in reply form.
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