| Client Type |
|
Medical Association
|
| |
|
Objectives |
|
To increase Governance Center memberships with hospitals throughout the U.S.
|
| |
|
Marketing Strategy
|
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The target audience was hospital CEOs and directorate.
|
| |
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Media Utilized
|
Direct mail
Sales collateral material and cover correspondence
|
| |
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Results
|
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Increased activity and a bolstered brand image within the hospital CEO community. (results not published)
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