| Client Type |
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Asphalt Paving Contractors serving greater Chicagoland.
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Objectives |
Bolster awareness levels of the company's capabilities
Secure new leads and appointments for sales representatives
Increase annual sales by 20%
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Marketing Strategy
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Targeted communications to defined niche markets
Develop sales collateral material that clearly articulates the A&A value proposition
Attendance at trade shows that attract attendees from specified niche markets
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Media Utilized
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Refined logotype and tagline created for the client
Print advertisements for trade magazines
Sales collateral
Trade show booth graphics
Direct mail pieces
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Results
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A&A is displaying a refined marketing image and working toward achieving its sales objectives. Wisdom Bridge continues to provide marketing strategy, creative and production expertise to help the client grow the business. |
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Client Comments
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" Jack and Charles have provided solid strategic counsel and a refined image for our company. We look forward to increasing our market share with their help. " ---Tom Swing, Director of Sales & Marketing
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