Wisdom Bridge Marketing

Meet Jack Macholl
Founder and President

Meeting expectations within budget

Reality dictates that today’s corporate marketing managers and agency professionals “do more with less.” Marketing budgets remain flat or are often reduced, while expectations for return on marketing investment are increasing.

Oftentimes entrepreneurs and corporate managers seek strategic planning and marketing expertise that may not be available within their current organizations. Or, you simply need an extra pair of capable hands to manage key marketing/sales promotion projects.

Over the last two decades, Jack Macholl has directed the marketing efforts at several prominent Chicago area financial institutions, including Great American Federal Savings, LaSalle Northwest and Harris Bank as a senior regional manager. As a consultant, Jack has acted as an advisor on strategic planning and integrated marketing communications programs for a diverse list of clients.

He also served as a faculty member at Roosevelt University in Chicago from 1995-2006 in both adjunct and visiting assistant professor roles. Jack received the Instructor of the Year award from the School of communication in 1996 and again in 1998. Jack also appears as a guest speaker at marketing conferences and business groups across America. In his spare time, he likes to hone his photography skills.

Literary accomplishments include several published articles on the Community Reinvestment Act and its correlation to financial marketing – and a variety of articles for trade journals and professional associations.


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