Communication is about sharing information and life experiences. Our new article gallery is designed to serve as a resource center for Wisdom Bridge clients and those seeking thought provoking information about marketing and business strategy.

The long-term vision for the Pearls of Wisdom section is an evergreen resource that fosters business decision making and influences the viewpoint of organizational managers toward the critical role of integrated marketing communications.

We welcome your ideas or concepts for articles that would be relevant to your present and future business challenges. Please e-mail your article ideas to jmacholl@wisdombridgemarketing.com.

Postcard Mailings new
Getting the Maximum Investment Here are several time-tested principles to keep in mind as you work through the marketing strategy and creative processes.

Marketing in Tough Times
How does one survive stagflation? Going beyond simply surviving.

Guerilla Marketing
Unusual or attention getting tactics can be a better use of your marketing dollars than radio buys or other conventional mediums.

Marketing your "brand"...what really matters?
What "position" or "space" does your brand occupy in the consumer's mind? Will your targeted consumers comprehend how and why you are different from your competition?

The debate over today’s marketing momentum
Today many marketers are rethinking their strategies; employing a “pull” approach to prospecting, getting them to engage in dialog and then “pushing” relevant information out to them.